Phone: (314) 872-7000
Independently Owned & Operated,
Serving St. Louis and the Continent Since 1962



The History of Advertising Premium Sales, Inc.

Advertising Premium Sales was founded in 1962 by Harold  Shucart.
Upon graduating from the University of Missouri in 1942 Harold enlisted in the Army and served his country for 4 years.  Following WWII he returned  to his home is St. Louis.
Soon thereafter he started the business which became his lifelong passion.  Mr. Shucart was there in the advent of the promotional products industry and gave back much to his community via the local and national professional organizations that we know today as: Advertising Specialty Institute (ASI), Promotional Products Association International (PPAI) and Promotional Products Association Midwest (formerly SLASA). 
In youth, our 2nd Generation owner Jay Shucart joined the business. Harold insisted his son learn from the ground up, so on weekends and holidays, when school was out, Jay would be found packing boxes, sweeping floors and making phone calls to suppliers.  After college graduation it was a foregone assumption Jay would become a full time member of  the company.  “My dad took me out for a month to train me in sales and then turned me loose”, said Jay.  “It was a rapid initiation, but at least I had already been acclimated to the business and knew what the industry was all about”.    

Third Generation Matt Shucart is now in training to follow in the career footsteps of Harold and Jay.  He spent some of his high school days off helping at the front desk and in accounting, made calls to suppliers to get ship dates and did a lot of filing. Matt has also worked the warehouse and fulfillment operation.  After a brief stint exhausting his love for the kitchen, Matt finally realized this is where he belongs.  

 Over the years our company has resided in locations in University City, the Delmar Loop, and Maryland Heights.  We have been in our current location on Lilburn Park for over 20 years.